Focused on alternative-assets management, “voga” is a Portuguese rowing-term used to describe the team member in charge of setting the pace for fellow rowers. Like rowing, the financial market is extremely competitive.
In order to be successful in such an arena, Voga’s brand identity must clearly communicate its values. The simple and streamlined design we created visually translates Voga’s active role in the market: a dedicated, serious and responsible company.
This project was created at Roger Oddone Design Studio in 2010
Creative Director / Designer: Roger Oddone
Helvetica Neue Light
Helvetica Neue Bold