Our Services
Visual identity
Guidelines
Iconography
Motion Design
Packaging
Print
Wayfinding
Founder
Roger Oddone is a seasoned hands-on design lead with a deep passion for building brands. His experience working in-house at Google and Uber as well as at design studios gives him a unique perspective on how to create and implement global visual identity systems.
Acknowledgment
- Behance network (2.6 million views)
- Fast Company Design
- Wired
- Mashable
- Designing Brand Identity – Fourth Edition
- Computer Arts Magazine – Issue 135
- Logo Lounge book 6
- Abduzeedo
- Estadão
Brand experience
- Google (in-house)
- Uber (in-house)
- Novartis (in-house)
- Tetra Pak
- Kimberly-Clark
- Gillette
- Apex-Brasil
- O Globo
Our approach
We are
collaborative
Our creative process is collaborative. We listen to learn about your company, products and most of all, your wishes. Then, we bring you along the journey to create an impactful brand.
We use technology to
empower brands
Technology is infused in everything we do. It enables us to create living environments for brands to inhabit so they can be more expressive and dynamic.
We design with
purpose
Purpose is the backbone of our creations. We believe a powerful brand identity stands for something and tells a story in the most memorable, inspiring and effective way.
We are personally
dedicated
Small teams, great efficiency. We never take on more than we can handle so that our clients always have our full attention and know who they are working with.
We believe flexible
identities stay relevant
We strive to create visual identities that are both consistent and flexible. The most inspiring brands are those which can adapt to a new environment while still being recognizable.
We believe details
are important
Details are like pixels, working together to bring your brand into focus. We care for every single one of them, while never losing sight of the bigger picture.
We explore
every angle
Simplicity can only be achieved through a creative process that combines intuition, logic and exploration. No angle is left unexplored in our pursuit for excellence.
We push it to
the finish line
Both our in-house and agency experience give us a unique perspective on the market. We know how to navigate the global corporate world to drive consensus and thrust creative work forward.