As part of our new visual identity redesign in February 2016, we launched a new logotype to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, we’ve gone from a luxury option to an everyday transportation option for millions of people.
Created while working at Uber USA, 2016
Creative Director: Shalin Amin
Lead Brand Designer: Roger Oddone
Design Manager: Strahan McMullen
Designer: James Bamford
Designer: Catherine Ray
Cycling Gear Artwork
Designers: Donald Wong, Casey Edgeton
Designer: Karen Chiu
Uber Autonomous Vehicle Artwork
Design Director: Didier Hilhorst
Art Director: Mirtho Prepont
Designer: Richard Donnelly
Update Uber's logotype to reflect our evolving brand, as well as increase the visual weight of our previous logotype, which wasn’t legible at smaller sizes.
- Luxury rides
- Moving people
- Serving a handful of markets
- A range of economy and luxury options
- Moving people, food, and packages
- Serving 72 countries and 450 cities
Our logo is presented in two versions: the logotype or the Logo Bit. Their use is interchangeable.
To create consistency, our logotype is always used in either black or white. Grey is used with our sub-brands.