Previous project
Uber Rebrand: Visual Identity Framework
Uber Rebrand: Logotype
Working as a Lead Brand Designer at Uber, Roger Oddone was part of the team responsible for the 2016 rebrand.
Credits
Logotype
Creative Director: Shalin Amin
Lead Brand Designer: Roger Oddone
Design Manager: Strahan McMullen
Designer: James Bamford
Business cards
Designer: Catherine Ray
Cycling Gear Artwork
Designers: Donald Wong, Casey Edgeton
Environmental
Designer: Karen Chiu
Uber Autonomous Vehicle Artwork
Design Director: Didier Hilhorst
Art Director: Mirtho Prepont
Designer: Richard Donnelly
Challenges
Update Uber's logotype to reflect its evolving brand, as well as increase the visual weight of the previous logotype, which wasn’t legible at smaller sizes.
Before
- Luxury rides
- Moving people
- Serving a handful of markets
New
- A range of economy and luxury options
- Moving people, food, and packages
- Serving 72 countries and 450 cities
Build
Logotype variations
The logo is presented in two versions: the logotype or the Logo Bit. Their use is interchangeable.
Color
To create consistency, the logotype is always used in either black or white. Grey is used with our sub-brands.
Applications
Website
Business cards
Environmental
Uber Autonomous
Vehicle Artwork
