Google: Visual Assets Guidelines
Working as a Senior Graphic Designer within Google’s art department (2012), Roger Oddone led the effort to expand on the iconography style started by Google’s Creative Lab team. The goal was to create a solid, yet flexible, set of guidelines to help Google’s designers and vendors to produce high-quality work that helps strengthen Google’s identity.
Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson
Executive Creative Director: Chris Wiggins
Senior Graphic Designers: Jesse Kaczmarek, Nicholas Jitkoff and Jonathan Lee
Web Studio, Brand Team, Creative Lab
A product icon is the unique and memorable visual representation of a Google product. They are simple, modern, friendly, and sometimes quirky. Product icons are highly simplified, exaggerated, and caricatured in nature so that they are appropriate for use at small sizes. Some of the product icons are literal, but they can also be metaphorical, symbolically representing the features of a product.
Logo lockups are usually formed by the combination of the product icon with its name or just by the name. They are the brand ambassadors and are immediately recognizable.
User interface icons
A user interface icon, or UI icon, symbolizes a command, file, device or directory. UI icons are also utilized across Google properties to represent actions like trash, print, and save, etc.