RedCircle is a platform designed to empower the podcaster community to grow, earn money and be heard through free podcast hosting and a cross-promotional marketplace.

Oddone and brand strategist, Caren Williams, worked together with the San Francisco-based startup to define its strategic brand platform and visual identity system.

Drawing inspiration from a microphone, sound waves and a red recording icon, the visual identity was designed to be flexible and to convey a sense of sophistication, contemporaneity and boldness.​​​​​​​