RedCircle: Brand strategy & Visual identity
RedCircle is a platform designed to empower the podcaster community to grow, earn money and be heard through free podcast hosting and a cross-promotional marketplace.
Oddone and brand strategist, Caren Williams, worked together with the San Francisco-based startup to define its strategic brand platform and visual identity system.
Drawing inspiration from a microphone, sound waves and a red recording icon, the visual identity was designed to be flexible and to convey a sense of sophistication, contemporaneity and boldness.
Creative direction and design: Oddone
Brand strategy: Caren Williams