Passion and purpose
in every pixel™

Our Services

We offer comprehensive branding services while specializing in visual identity creation. Your needs shape our team of collaborators — from the best brand strategists and creative technologists to the most skilled animators and photographers.

Visual identity

Colors, shapes and images portray the voice and personality of a brand. To create a visual expression for your brand, we offer:

  • Logotype
  • App icon
  • Color palette
  • Typeface recommendation
  • User interface iconography style
  • Illustration style
  • Photography style
  • Visual identity guidelines

Brand strategy

What makes your company unique? Why do your customers repeatedly choose your product? To provide the foundation upon which visual identities are built, we offer brand strategy services.

  • Brand positioning
  • Voice and tone
  • Brand architecture
  • Naming
  • Brand book


Roger Oddone is the founder and Creative Director of Oddone.



Prior to Oddone, founded in 2018, Roger worked for 3.5 years as Lead Brand Designer at Uber, where he was part of the team that designed the company’s brand refresh in 2016. Previously, as a Senior Graphic Designer at Google for 3 years, he collaborated on projects such as Material Design (2014) and Kennedy (2012).

Born and raised in São Paulo, Brazil, Roger studied graphic design at the Faculdade de Belas Artes de São Paulo, graduating in 2001. Later he earned a graduate degree in branding from the Faculdades Integradas Rio Branco in 2006. In 2011 he was invited by Google to join their team in California, where he has been based ever since. Before moving to the US, Roger worked at Brazilian award-winning design agencies such as Madhouse (2000), Seragini Farné (2004) and Gad Branding (2008), as well as in his own independent practice Roger Oddone Design Studio (2009).

Brand experience

  • Google (in-house)
  • Uber (in-house)
  • Novartis (in-house)
  • Tetra Pak
  • Kimberly-Clark
  • Gillette
  • Apex-Brasil
  • O Globo

Our approach

We are

Our creative process is collaborative. We listen to learn about your company, products and most of all, your wishes. Then, we bring you along the journey to create an impactful brand.

We use technology to
empower brands

Technology is infused in everything we do. It enables us to create living environments for brands to inhabit so they can be more expressive and dynamic.

We design with

Purpose is the backbone of our creations. We believe a powerful brand identity stands for something and tells a story in the most memorable, inspiring and effective way.

We are personally

Small teams, great efficiency. We never take on more than we can handle so that our clients always have our full attention and know who they are working with.

We believe flexible
identities stay relevant

We strive to create visual identities that are both consistent and flexible. The most inspiring brands are those which can adapt to a new environment while still being recognizable.

We believe details
are important

Details are like pixels, working together to bring your brand into focus. We care for every single one of them, while never losing sight of the bigger picture.

We explore
every angle

Simplicity can only be achieved through a creative process that combines intuition, logic and exploration. No angle is left unexplored in our pursuit for excellence.

We push it to
the finish line

Both our in-house and agency experience give us a unique perspective on the market. We know how to navigate the global corporate world to drive consensus and thrust creative work forward.