Passion and purpose
in every pixel

Our Services

Visual identity
Motion Design


Roger Oddone is a seasoned hands-on design lead with a deep passion for building brands. His experience working in-house at Google and Uber as well as at design studios gives him a unique perspective on how to create and implement global visual identity systems.

Brand experience

  • Google (in-house)
  • Uber (in-house)
  • Novartis (in-house)
  • Tetra Pak
  • Kimberly-Clark
  • Gillette
  • Apex-Brasil
  • O Globo

Our approach

We are

Our creative process is collaborative. We listen to learn about your company, products and most of all, your wishes. Then, we bring you along the journey to create an impactful brand.

We use technology to
empower brands

Technology is infused in everything we do. It enables us to create living environments for brands to inhabit so they can be more expressive and dynamic.

We design with

Purpose is the backbone of our creations. We believe a powerful brand identity stands for something and tells a story in the most memorable, inspiring and effective way.

We are personally

Small teams, great efficiency. We never take on more than we can handle so that our clients always have our full attention and know who they are working with.

We believe flexible
identities stay relevant

We strive to create visual identities that are both consistent and flexible. The most inspiring brands are those which can adapt to a new environment while still being recognizable.

We believe details
are important

Details are like pixels, working together to bring your brand into focus. We care for every single one of them, while never losing sight of the bigger picture.

We explore
every angle

Simplicity can only be achieved through a creative process that combines intuition, logic and exploration. No angle is left unexplored in our pursuit for excellence.

We push it to
the finish line

Both our in-house and agency experience give us a unique perspective on the market. We know how to navigate the global corporate world to drive consensus and thrust creative work forward.